How We Increased Time Trader’s Engagement on LinkedIn by 322% in 3 Months
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The Results
Challenges
Time Trader was experiencing low engagement and visibility on their LinkedIn page, with a relatively small audience base, limited reach on posts, and low impressions. Our social media team was charged to enhance their existing online presence and establish a growing community that is active and engaging with the brand.
The Solution
We created a community by connecting with a focused audience of new and existing followers, positioning Time Trader as a thought leader in the luxury retail space. Using insight on the latest trends, industry news, and product features, we reeled their audience back onto the LinkedIn company page. Our marketing strategy had a clear objective; create a consistent and active page with a clear tone of voice and content themes that enhance the brand.
The Results
Within three months, both the brand’s business page and the CEO’s personal page experienced growth in their audience base, reach, online visibility, and an increase in engagement. The business page witnessed 5.10x growth in the community and followers rate, as the new audience base engaged with the brand’s offering and content. The engagement rate on the page more than tripled with 3.22x growth within 3 months following us taking over the social media management of the Time Trader account. Through our management of the CEO’s personal page, we achieved 3.85x page growth.
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