ABOUT LAUNCH
Rooted in Abu Dhabi. Built for its ambition.
Launch is an Abu Dhabi-based strategic communications agency creating and delivering government conferences, brand activations, festivals and live events for government and enterprise organisations.
We turn strategic priorities into live experiences that engage audiences, advance important initiatives and deliver identifiable impact.
Every project begins with purpose and ends with accountability.
Purpose first
We start with what the event must communicate, enable or achieve. Objectives, audiences and KPIs guide every decision.
Abu Dhabi understanding
Rooted in Abu Dhabi, we understand the institutions, stakeholders and ambitions shaping the emirate’s future.
Strategy-led creative
We translate complex priorities into clear concepts, identities, programmes and experiences that people understand and remember.
End-to-end accountability
One accountable team connects strategy, creative, programme, registration, production, build and live operations.
Identifiable Impact
We measure success against the outcomes that matter.
Agreed objectives and KPIs guide delivery, from participation and engagement to partnerships and economic impact.
ROOTED IN ABU DHABI
We understand the institutions, initiatives and ambitions shaping the emirate's future.
Launch was established in Abu Dhabi in 2020 and has evolved alongside an emirate defined by ambition, progress and long-term vision. Guided by the vision of the UAE President and Abu Dhabi's executive leadership, the emirate continues to advance a diversified, innovation-led economy that attracts investment and talent, strengthens national capability and creates long-term value. The Falcon Economy represents this wider transformation. Within it, Abu Dhabi's position as the Capital of Capital reflects its growing role as a global centre for finance, investment and long-term partnership. Launch works with the government and enterprise institutions advancing this progress, turning strategic priorities into events and experiences with identifiable impact.
Our Vision
To be a trusted strategic communications partner to the institutions advancing Abu Dhabi and the region. We believe live experiences can make progress visible, bring the right people together and create value beyond the event itself.
Our Mission
To turn strategic priorities into creative, measurable and expertly delivered live experiences. We define the objective, develop the idea and manage every workstream from planning to live delivery and reporting.
Our People
An integrated team built around the project. Our strategists, creatives, producers and project specialists work as one team, bringing the right expertise to each brief while maintaining clear accountability from start to finish.
Our Values
Purpose - focus on what the work must achieve. Creativity - find the idea that makes the project distinctive. Accountability - take ownership of the details and the outcome. Collaboration - work openly with clients, partners and each other. Curiosity - ask better questions and keep learning.
Build the next chapter with us
We bring together people who care about the purpose of the work, the strength of the idea and the quality of the delivery.