When the Spanish Business Council collaborated with Launch, the Spanish Business Council had outgrown their existing site. The asset no longer conveyed their brand identity, lacked security and poor user experience for visitors.
The Spanish Business Council asked to review the customer journey on the website is improved.
After recognizing all the gaps and the points that the previous website lacked, we started working on identifying what can best work for the SBC’s new website. Our team started rethinking the messaging throughout the website and how to convey it. The overall site speed and struggle in performance was immediately noticed, which made us work on identifying the certain features that slowed down the website and improve them. Moreover, we made sure the new website is SSL integrated as our main objective was to make sure customers get a smooth experience on the website with high security factors.
After launching the new website, it has seen a significant increase in speed performance, a much enhanced user experience, and higher traffic rates. The new Spanish Business Council website had a clear messaging that guided the customers through the different sites. Moreover, features implemented were seen as user-friendly when used across different devices which is why customers started interacting more with the website leading to higher session rates.
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