When the Spanish Business Council collaborated with Launch, the organization had outgrown their existing site. The asset no longer conveyed their brand identity, lacked security and provided a poor user experience for visitors. We were tasked with auditing the customer journey to improve the user experience.
After recognizing all the gaps and the points that the previous website lacked, we started working on identifying what can best work for the SBC’s new website. Our team started rethinking the messaging throughout the website and how to convey it.
After launching the new website, a significant increase in speed and performance was seen along with a much enhanced user experience which resulted in higher traffic rates. The new Spanish Business Council website had a clear messaging that guided the customers through the different sites. Moreover, features implemented were seen as user-friendly when used across different devices and this responsiveness encouraged customers to interact more with the website leading to higher session rates.
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