Naming, Framing, and Launching an AI Powerhouse from the Ground Up
Get A ProposalKey Stats
1
Strategic name + narrative framework delivered
100%
Stakeholder alignment on positioning direction
500+
Attendees
The Challenge
G42 needed a compelling name, narrative, and brand architecture for a new AI-powered foundation model – one that could stand beside global giants and signal UAE-born innovation with confidence.
The Solution
Launch led the strategic branding of Zaphod – developing the name, positioning, narrative, and architecture. We defined Zaphod’s voice as smart, curious, and unapologetically bold, creating a verbal and visual brand designed to resonate with both engineers and policymakers.
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