Launch and Grip announce exclusive partnership

Growing demand for digital events in the Middle East results in new technology partnership between Launch and Grip

To capitalise on the growing demand for in-person and hybrid events in the Middle East, Launch, the digital growth agency based in Abu Dhabi and Grip, the AI-powered event, matchmaking and networking platform have today announced an exclusive partnership.

The partnership includes:

Launch providing Grip’s software and services to event organizers, corporates and public sector clients across the Middle East, led by Chris Lloyd, Client Service Director

Clients receiving a full-service offering, combining cutting edge technology with first class digital event production services which will ultimately drive innovative event concepts that excite attendees and exhibitors

Grip’s AI-powered event technology platform providing better return on investment for exhibitors, insights and growth for organizers and return on time for attendees

Event organizers receiving best results, as they leverage a combination of Grip’s technology strengths and Launch’s agency services of creative and production

“We believe our best in class AI-powered matchmaking and networking technology is a great foundation for the value-added event services that Launch offers across the Middle East region”, said Tim Groot founder and CEO of Grip. “We’re especially pleased to be working with Launch as the team has a deep understanding of event technology, the regional needs of organizers and some really bold and exciting creative concepts.”

Launch Managing Director Mike Honzik agrees: Our partnership with Grip, will enable us to offer an industry-leading digital event technology to regional clients, complimenting our existing digital event service offering.

About Grip

Grip is the leading Event Success Platform that helps exhibitors, sponsors and visitors to be more successful. Its platform, which enables organizers to run virtual, hybrid and in-person events, uses AI-powered matchmaking to increase visitor engagement, lead generation and revenue.

Since 2016, Grip has facilitated the connection of over 5.5 million participants through AI-driven event solutions. This has resulted in the culmination of billions of data points from some of the world’s largest events, plus strategic insight and expertise, to ensure Grip can deliver the event experiences that today’s markets and industries demand.

Trusted by 55% of the world’s largest event organizers, Grip’s AI matchmaking tools help event organizers like SXSW, Clarion Events, Reed Exhibitions and Messe Frankfurt increase sales opportunities for their exhibitors, sponsors and visitors.

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